As many entrepreneurs can attest, ideas for products
sometimes are not discovered by market research, but by observation.
When Scott Farmer first started working in
the winery in which he was a partner, he noticed that most
hesitant to bring on his high-end wines for wine by the glass
programs because at the end of the night, they were
tired of pouring their profits down the drain.
By observing practices in the winery, Scott
noticed the constant use of inert gas in preserving wine stored
tanks, barrels and carboys. This led to the discovery that
purified carbon dioxide, nitrogen and
piped into the containers to prevent oxidation. As the thought
was turning in his head, he decided
out how to bring the benefits of successful wine preservation
to the consumer. Through constant testing, Scott was able
a mixture of inert gases (essentially pure air with no oxygen)
to preserve wine inside a bottle which has been uncorked
recorked, and sometimes allow the preservation to continue for
months and even years.
This moment became the turning point in his
life and now we have the essential wine accessory second in importance
only to the corkscrew